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    How Well Do You Know Your Market?
    anne9716
    • Sep 10, 2017
    • 1 min

    How Well Do You Know Your Market?

    A recent newsletter I received underscores the same experience according to Amy Swift Crosby, founder of SMARTY. She understands her audience. When people called for a presentation on “How to Build Your Back Room” which is about accounting, staffing, etc. she knew that it was not sexy enough to get customers out of the house to attend a program like this. However, a webinar was the perfect idea and enrollment exceeded her goal. She continues at length to describe the local jo
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    Know Your Market
    anne9716
    • Mar 9, 2014
    • 1 min

    Know Your Market

    A recent newsletter I received underscores the same experience according to Amy Swift Crosby, founder of SMARTY. She understands her audience. When people called for a presentation on “How to Build Your Back Room” which is about accounting, staffing, etc. she knew that it was not “sexy” enough to get customers out of the house to attend a program like this. However, a webinar was the perfect idea and enrollment exceeded her goal. She continues at length to describe the local
    1 view0 comments

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