Who’s Your Client, Customer, Demographic?
A recent newsletter I received underscores the same experience according to Amy Swift Crosby, founder of SMARTY. She understands her audience. When people called for a presentation on “How to Build Your Back Room” which is about accounting, staffing, etc. she knew that it was not “sexy” enough to get customers out of the house to attend a program like this. However, a webinar was the perfect idea and enrollment exceeded her goal. She continues at length to describe the local