We’ve all done it, making unrealistic assurances about our ability to complete our work in the hope of satisfying others. But when we don’t meet these goals, the opposite actually occurs; disappointment, confusion or anger. One way to make fans of your family, friends and professional associates is to enact a plan to under-promise and over-deliver. When you provide beyond the anticipated level of service, you become very attractive to those people. The act of under-promising